On 14 February 2024 Gloucester Brewery Ltd launched its new non-alcoholic IPA, Cheeky Chopper. You might recognise the helicopter design on the rather stunning label!

Cheeky Chopper is a result of Great Western Air Ambulance Charity’s (GWAAC) collaboration with Gloucester’s earth-conscious award-winning brewery. We have joined forces to produce a beer that not only delights the taste buds but will also help support our vital mission of providing critical care and our air ambulance service across the region.

Geoff Smith, Managing Director of Gloucester Brewery, expressed his enthusiasm for the collaboration, stating, "Our commitment to the community goes beyond crafting exceptional beer. Cheeky Chopper is a testament to our dedication to making a real impact. We're proud to donate 10% of every sale to GWAAC, supporting their ongoing efforts in saving lives. We're honoured to support their lifesaving mission."

What to expect from a can of Cheeky Chopper

Cheeky Chopper is bursting with tropical fruit notes from additions of Citra and Galaxy hops and is available in keg and can format for both trade and retail sales. You can purchase from the brewery directly here.

We hope that Cheeky Chopper will raise awareness of GWAAC whilst promoting responsible drinking. With some of the incidents attended by our crew having ties to excess alcohol this partnership is more than just a brewing venture, it's a call for sensible choices.

The unique branding of Cheeky Chopper features artwork by local artist Andy Council. Andy has previously supported GWAAC by painting a mural at the entrance to our airbase which showcases landmarks within our region. His designs were also used on wonderful limited edition prints and cycle jerseys, all of which raise vital funds for GWAAC.

GWAAC CEO, Anna Perry, says: "We rely on community support to fund our Critical Care Team and keep the helicopter in the air. Gloucester Brewery's commitment to our cause is commendable and will significantly contribute to our ability to save lives. Partnerships like this are crucial for our continued operation. Gloucester Brewery's dedication ensures that we can keep our team in the air, providing critical care when it's needed most."

About Gloucester Brewery

Founded with a passion for crafting exceptional beers and a commitment to earth-conscious brewing and positive community impact, multi-award-winning Gloucester Brewery Ltd stands at the forefront of the UK's craft brewing scene. Since its launch in 2011, the brewery has become a regional favourite, renowned for its dedication to quality, innovation, and social responsibility.

Our collaboration with Gloucester Brewery Ltd follows a similar venture with Wogan Coffee who brought out a tasty brew in 2023, Blend 65.

We love to collaborate with brands who share our vision and demonstrate shared values as inclusive, ethical, and environmentally conscious organisations. Together, we’re one team preventing avoidable deaths in our shared community. To find out more and to start the conversation, contact our Strategic Partnerships Manager Joe Hughes.