As a well-known and respected local charity, aligning your brand with ours can bring strength and credibility to your marketing. Alongside raising funds, Cause Related Marketing partnerships can help to set your brand apart from the competition, increase sales and help to build a relationship with the community.
ZULUDIVER partnership with GWAAC
GWAAC were delighted to recently announce a cause related marketing partnership with the brand ZULUDIVER, launching a new limited edition charity watchstrap. The striking design incorporates the Great Western Air Ambulance Charity colours, with a £5 donation made for every strap sold.
Jon Quinn, Founder and Managing Director of Geckota and the ZULUDIVER brand says “Our HR Director owes his life to the quick action of the air ambulance service so making a fundraising NATO strap in the fantastic colours of the GWAAC seemed like an opportunity too good to miss.”
When somebody needs our help, time is of the essence and the speed that we can get our crew and medical equipment to the patient can mean the difference between life and death. These links between the time critical nature of what the charity does and the watchstrap brand have made this a successful and impactful partnership.